Travel to another world...

Second Life is an internet-based 3-D virtual world; increasingly popular, around 10 million accounts have been opened since its launch in 2003. The possibilities this brings to the travel and tourism industry are huge and already, Destination Management Organisations (DMOs) are beginning to jump on the bandwagon and creating virtual destinations. Netherlands Tourism recently opened a national tourism board in Second Life, providing visitors with the chance to become part of an interactive community. Earlier this year, the city of Galveston launched a virtual replica of itself in Second Life. And recently, Tourism Ireland launched the world's first tourism marketing campaign in Second Life. As part of this, Tourism Ireland sponsored a range of events and activities, including concerts, fashion shows, and photographic exhibitions, in Second Life's replica city of Dublin. See full article...