As we enter one of the busiest periods of trading for the tourism industry all the shortlisted businesses should feel proud of this milestone achievement that recognises their business as one of the best in the region’s tourism industry.
Brian Summers, Chairman – Tourism West Midlands

This year, the Heart of England Excellence in Tourism Awards event was hosted by University of Birmingham during a gala dinner in the Great Hall; 53 regional businesses were chosen from several hundred to receive the awards. They will now go forward for the national Enjoy England Awards to represent the West Midlands in early 2011.

The Ironbridge Gorge Museum Trust did particularly well, winning both the Heart of England Excellence in Tourism Chairman’s Award for the 2010 most ‘Outstanding Contribution to Tourism’ and Joint Gold Regional Culture Award.