Journals Roundup

International Journal of Sport Marketing and Sponsorship (Olympics special edition via Infotrac):
  • Coca-Cola China’s Virtual Olympic Torch Relay Programme at the Beijing Olympic Games
  • Olympic sponsorship: evolution, challenges and impact on the Olympic Movement
  • Selection of leveraging strategies by national Olympic sponsors: a proposed model
  • Winning the Olympic marketing game: recall of logos on clothing, equipment and venues at the 2006 Turin Olympics
  • The Olympic Equestrian Games: brand collaboration and associations occurring within a destination and a sports event
  • Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder group

Hidden Europe:

CTCC Newsletter - latest edition

On the Road magazine - latest edition