Sport England have undertaken a major survey that looked at the attitudes and motivations for participation in sport amongst the UK population, in order to categorise these. The results have evolved into 19 market segments; these have been practically applied by many organisations around the country, to inform marketing strategies and policies and in particular, to encourage under-represented groups - case studies of these are given here.Sport England - Market Segmentation
Sport England have undertaken a major survey that looked at the attitudes and motivations for participation in sport amongst the UK population, in order to categorise these. The results have evolved into 19 market segments; these have been practically applied by many organisations around the country, to inform marketing strategies and policies and in particular, to encourage under-represented groups - case studies of these are given here.Are you currently conducting research on Africa?
If so, this website may be of interest - it contains the African Journal Archive, a retrospective repository project of full-text journal articles, in the Sciences, Social Sciences and Humanities. Titles include the South African Journal of Wildlife Research and South African Journal of Economic and Management Sciences. And if you're looking for up-to-date statistics on Africa, you may find them in the Bulletin of Statistics which also provides the latest figures for tourism.Another section of the website has Open Access Journals amongst which is the South African Business Review.
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