Sport England have undertaken a major survey that looked at the attitudes and motivations for participation in sport amongst the UK population, in order to categorise these. The results have evolved into 19 market segments; these have been practically applied by many organisations around the country, to inform marketing strategies and policies and in particular, to encourage under-represented groups - case studies of these are given here.
Showing posts with label Market Research. Show all posts
Showing posts with label Market Research. Show all posts
Sport England - Market Segmentation
Sport England have undertaken a major survey that looked at the attitudes and motivations for participation in sport amongst the UK population, in order to categorise these. The results have evolved into 19 market segments; these have been practically applied by many organisations around the country, to inform marketing strategies and policies and in particular, to encourage under-represented groups - case studies of these are given here.Market Research World
For anyone studying, or working in, market research this portal is definitely worth a look; Market Research World are a UK based, non-profit agency offering users a multitude of online resources, covering a myriad of industries. Amongst the selection are high quality articles, related news, jobs, glossary, definitions and FAQs. To view and post in the Question and Answer forum, (free) registration is required.
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