English Tourism Week - 16-24 March 2013

 

English Tourism Week 

is a week-long celebration of events showcasing the quality and vibrancy of visitor experiences and the value that tourism brings to the country.  
Find out how to get involved in this year's English Tourism Week, or take a look at what happened in previous years at the 
VisitEngland website.

VisitEngland

A message from the VisitEngland Team:

VisitEngland manages an extensive programme of research and insights, measuring the volume and value of tourism in England, assessing business performance and observing consumer trends.

In addition to the team’s core work programme, there are many other areas of research that are relevant to the organisation and to the Strategic Framework for Tourism in England, which we are not in a position to address by ourselves. We believe that some of these may well align with academic research programmes and so we are keen to explore opportunities to work with Universities to bridge the gaps we have identified. Our research interests are published online here (follow the “work programme” link). If you would be interested in working with us across any of these areas, please contact Sharon Orrell, Head of Research and Insights at VisitEngland (sharon.orrell@visitengland.org) to discuss.

Many Thanks!

VisitEngland Research & Insights Team

Holidays at Home are Great...or are they?

Travelmole reports that ABTA have responded strongly against a £4m Government-backed advertising campaign to encourage Britons to holiday at home, stating that the ‘Holidays at Home are Great’ campaign, launched  by VisitEngland, was a "misguided use of public funds".  According to a YouGov poll commissioned by ABTA, only 4% of consumers admitted to being influenced by Government advertising - 45% said they were more influenced by family and friends and 36% that they were inspired by travel websites and brochures. 

However, Tony Clish, director of Park Holidays UK, has criticised ABTA, stating their comments were hardly surprising, coming from a body whose members' interests were served by encouraging people to holiday abroad.


Tell me what you think - will this persuade you to holiday at home this year?