Social Media: Twitter, Facebook, LinkedIn, 
which one is right for you?

The Institute of Travel & Tourism (ITT) has launched a series of Masterclasses which aim to teach participants all they need to know about Social Media. The first in the series will take place on Friday 8 February at TTG's offices, London. Register and find out more here.

Social Media

This article discusses outcomes from a panel at the 2012 Adventure Travel World Summit looking at future trends in marketing; conclusions were that the humble video is now very much the new ‘big thing’ in social media marketing. They use the case study of an online travel company Airbnb, to illustrate the point; they successfully launched their Air TV channel, using videos to show potential customers the types of accommodation on offer.

Rob Torres, Google’s head of travel, gives his perspective on the power of 
adventure travel content.

UCB Students - We Need your Reviews!

University College Birmingham is working with VisitBritain to provide suggestions for its next marketing strategy - a social media website, similar to the concept of Trip Advisor. We are asking students to write reviews on attractions, events and restaurants in Birmingham and the West Midlands region - upload your photos and video clips too.   You can review anything you think tourists might be interested in; all reviews will be linked to VisitBritain’s website and potentially reach tourists worldwide. This is a great opportunity for you learn about how social media influences tourists and could help with your studies.

Spread the word amongst other students at UCB!

Click here to upload a review.  Need some help? Contact Kathryn Bell.