World was launched in 2002, with an aim to provide a range of  services to help ensure the safety of independent travellers. As well as flexible travel insurance,  they have created a number of tools such as language guides and travel blogs plus current travel safety information.

They also run a number of travel programs such as scholarships,  where they partner with companies such as National Geographic, Sydney  Morning Herald and ABC Radio to provide unique learning experiences for  travellers looking to further their experience in the fields of travel  documentary, podcasting, writing and photography.