Government Tourism Policy

“I believe no other country can offer such rich history, wonderful culture, or stunning countryside, and it’s important we showcase to the world the amazing range of attractions and experiences this country offers.”

In his first keynote speech, Culture Secretary Jeremy Hunt has set out the Government’s tourism policy which would promote tourism to the UK by producing ‘the best marketing plan that any country has ever had’ and using the 2012 Olympics as a springboard to launch a lasting tourism legacy.

Read the full transcript of the speech here...