Dankai & W34 Research Summary

The latest research by VisitBritain highlights the perceptions of Britain as a destination for Japanese tourists. It has shown that life in Japan over the past ten years has changed and this has influenced the way people take holidays. It appears that people are looking for a more meaningful holiday, as opposed to cramming in as much as possible. There is also great admiration in Britain’s ability to preserve its historical, cultural and natural sites which makes it a place that most Japanese people want to visit at least once in their life time more..