VisitBritain have launched a new Travel Trade Strategy. The campaign requires travel trade partners to provide marketing support through in–store promotions, database and website marketing and participation in a new training programme called England Expert. This training programme is designed to help travel professionals learn more about holidays in England. The Destination Intelligence System has been developed to provide tourism data for British destinations. This database brings together all the available tourism facts and figures about volume, value and market performance for English destinations, using data from national surveys and outputs from the Office for National Statistics.
