This article discusses outcomes from a panel at the 2012 Adventure Travel World Summit looking at future trends in marketing; conclusions were that the humble video is now very much the new ‘big thing’ in social media marketing. They use the case study of an online travel company Airbnb, to illustrate the point; they successfully launched their Air TV channel, using videos to show potential customers the types of accommodation on offer.
Rob Torres, Google’s head of travel, gives his perspective on the power of
adventure travel content.
adventure travel content.
