Travelmole reports that ABTA have responded strongly against a £4m Government-backed advertising campaign to encourage Britons to holiday at home, stating that the ‘Holidays at Home are Great’ campaign, launched by VisitEngland, was a "misguided use of public funds". According to a YouGov poll commissioned by ABTA, only 4% of consumers admitted to being influenced by Government advertising - 45% said they were more influenced by family and friends and 36% that they were inspired by travel websites and brochures.
However, Tony Clish, director of Park Holidays UK, has criticised ABTA, stating their comments were hardly surprising, coming from a body whose members' interests were served by encouraging people to holiday abroad.
Tell me what you think - will this persuade you to holiday at home this year?
However, Tony Clish, director of Park Holidays UK, has criticised ABTA, stating their comments were hardly surprising, coming from a body whose members' interests were served by encouraging people to holiday abroad.
Tell me what you think - will this persuade you to holiday at home this year?
