A Message from Sandie Dawe:
"The Department for Culture, Media and Sport has today outlined our funding settlement for the next four years. The new funding level means that in cash terms our grant in aid will be £26.5 million in 2011/12 reducing to £21.2 million in 2014/15. This compares with the current year’s grant in aid of £28.8 million.
While this is a significant reduction in our funding, it does not change our objectives, which remain sound. These are: inspiring the world to visit and explore Britain, delivering a global network capable of promoting Britain; championing the tourism industry and creating a sustained increase in UK tourism as a result of the London 2012 Olympic and Paralympic Games.
Our aim now is to tighten our focus clearly onto the UK’s key markets: ones that are already delivering for us and those emerging markets that are key to our future. We will use new technology including our award-winning suite of multi-lingual websites, social media platforms and international public relations expertise to maintain our global footprint as well as a staffed presence in key locations.
It is less than two years until the eyes of the world will be on the opening ceremony of the 2012 Games. We have a great chance to use the unprecedented level of media exposure that the event will bring to boost Britain’s image abroad.
We are determined to do our utmost, despite this reduced funding, to grasp that opportunity and are already in discussions with Ministers about how to create the strongest possible campaign around the 2012 Olympic and Paralympic Games, working with you to promote this country as the great tourism destination it is."
While this is a significant reduction in our funding, it does not change our objectives, which remain sound. These are: inspiring the world to visit and explore Britain, delivering a global network capable of promoting Britain; championing the tourism industry and creating a sustained increase in UK tourism as a result of the London 2012 Olympic and Paralympic Games.
Our aim now is to tighten our focus clearly onto the UK’s key markets: ones that are already delivering for us and those emerging markets that are key to our future. We will use new technology including our award-winning suite of multi-lingual websites, social media platforms and international public relations expertise to maintain our global footprint as well as a staffed presence in key locations.
It is less than two years until the eyes of the world will be on the opening ceremony of the 2012 Games. We have a great chance to use the unprecedented level of media exposure that the event will bring to boost Britain’s image abroad.
We are determined to do our utmost, despite this reduced funding, to grasp that opportunity and are already in discussions with Ministers about how to create the strongest possible campaign around the 2012 Olympic and Paralympic Games, working with you to promote this country as the great tourism destination it is."
