Sport England have undertaken a major survey that looked at the attitudes and motivations for participation in sport amongst the UK population, in order to categorise these. The results have evolved into 19 market segments; these have been practically applied by many organisations around the country, to inform marketing strategies and policies and in particular, to encourage under-represented groups - case studies of these are given here.Sport England - Market Segmentation
Sport England have undertaken a major survey that looked at the attitudes and motivations for participation in sport amongst the UK population, in order to categorise these. The results have evolved into 19 market segments; these have been practically applied by many organisations around the country, to inform marketing strategies and policies and in particular, to encourage under-represented groups - case studies of these are given here.
