- Best practices in travel business intelligence
- The changing role of travel management
These are based on two years of research and interviews with corporate travel managers and buyers, as well as detailed reviews of travel data management systems from travel management companies, GDS providers and third-party developers.
The Center for Hospitality Research have produced an article entitled 'Using tourist travel habits and preferences to assess strategic destination positioning'. It considers how consumer preferences and patterns of consumption can be used to reveal the status of a particular destination in its life cycle. The Plog destination life cycle model has been applied to consider the destination positioning of Costa Rica.
The Canadian Tourism Commission has produced a toolkit entitled Experiences. It offers advice to those wishing to offer an experience as a tourism product. It discusses the difference between a tourism product and a tourism experience, research methods to identify potential customers and ways to position/communicate the product. There are also best practices from the industry outlined in case studies including Canadian Mountain Holidays, Nimmo Bay resort, Uncommon Journeys and Lighthouse Picnics.
Registration may be required to access some resources, but access is usually free.
