A recent seminar by VisitBritain and Visit London discussed their research into how the credit crunch has impacted on domestic tourism. Notes taken by Kurt Janson (Policy Director at Tourism Alliance) can be found here. The research considers the attitudes of respondents to the credit crunch, spending in the current climate, lifestyle changes including changing travel behaviour.Despite the economic downturn, indications are that travel is still high on the list of priorities for many people, who view it as a necessity rather than a luxury; this has been outlined in a summary of the research by Visitbritain. They also look at marketing strategies to encourage Brits to take their holidays in the UK.
