A visitor survey by BDRC, based on the views of 1,000 respondents has found that nearly half of adults living in London and the South East plan to visit a museum in the next three months. It also found that 42% planned to visit an historic property and 40% a public garden. A further 38% planned to go to a zoo or safari park and 35% to a theme park. Alton Towers was voted the most popular visitor attraction, with the London Eye and London Zoo in second and third place respectively. Advertising posters at train and underground stations or at the roadside were considered particularly effective for generating awareness of tourist attractions.A new exhibit, the Bournville Experience is now open at Cadbury World; visitors will be able to create an imaginary, computer-generated town based on the founder’s values, and design new packaging for Cadbury’s Flake and Milk Tray chocolate products.
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